Through fashion, Karen Perry and Whitney Whitlock formed a personal bond that led them into business. Launched in 2016 from Perry’s garage apartment, their initial adventure became real venture after a number of local collaborations and field trips to various domestic and international markets.
Lucking into some key relationships, the duo secured a number of smaller-batch creations from lesser-known designers to pilot in the Charlotte market and beyond. “For starters, we wanted to see how people would respond to the unique lines we were targeting, and also to us as operators,” says Whitlock, active in the industry since graduating from the University of Georgia.
The next big plunge was going bricks and mortar. As Perry says, “Our startup space wouldn’t suit our local supporters forever, so having a fresh venue to showcase the work of these incredible designers became a priority. Equally important was having a warm and inviting space where clients could just feel comfortable.”
In 2018, with big-girl commitment and imagination, these aspiring shopkeepers opened the doors and dreams to a cozy boutique at 515 Fenton called “Five One Five.”
Entering 2025, the venture continues as does the adventure!