Through fashion, Karen Perry and Whitney Whitlock formed a personal bond that led them into business together. Launched in 2016 from Perry’s garage apartment, their initial adventure became real venture following a number of local collaborations and field trips to different domestic and international markets.
Lucking into some key relationships, the duo secured a number of small-batch creations from lesser-known designers to introduce to the Charlotte market and beyond. “For starters, we wanted to see how people would respond to the unique lines we were targeting, and also to us as operators,” says Whitlock, active in the industry since graduating from the University of Georgia.
The next big plunge was deciding on bricks and mortar. As Perry says, “Our startup space wouldn’t suit our locals forever, and having a venue that lived up to the unique lines of these talented designers became a priority. Plus we wanted a warm and inviting space for clients to feel comfortable.”
In 2018, with big-girl commitment and imagination, the aspiring shopkeepers opened the doors and dreams to a cozy boutique at 515 Fenton called “Five One Five”.
The venture continues, as does the adventure!